ERTS

If Electronic Arts (NASDAQ:ERTS) lowers its full year guidance just one more time, then it will be a 'charm'.  ERTS has once again lowered its future revenue expectations, the 2nd time in two months and its also dragging down Take-Two Interactive (NASDAQ:TTWO) shares.

Electronic Arts Inc. (NASDAQ:ERTS) has received as much negative attention in the last 2 days as TARP or our failing U.S. Auto Industry, but a warning and a lack of a guidance isn't enough to throw ERTS under the bus.

Finally the proper reaction to October video games sales of $1.31 billion in U.S. retail stores on hardware, software and accessories.  The major game makers are up for today.

Electronic Arts Inc. (NASDAQ:ERTS) shares fell Friday despite Video Games sales rising in October. Shares of ERTS are $1 away from a new 52-week low and for long-term investors, there's hope with Rock Band, EA Sports Active, and lowered expectations.