SBUX

Starbucks Corp. (NASDAQ:SBUX) hit a new 52-week high this morning of $25.37 thanks to an upgrade by UBS.  SBUX shares are now back at their 2007 levels, the world is in love with Starbucks Coffee again.

The stock chart for Starbucks Corporation (NASDAQ:SBUX) recently formed a double top (bearish pattern) and then the stock has plummeted down from $21 to just below $19 a share. 

Starbucks Corp. (NASDAQ:SBUX) shares have managed to get back to just under $20 a share and the company plans on keeping it that way.  Charging another Quarter (25 Cents) or so on the "higher priced drinks" will be tolerated by the public, but what if it backfires?  Now that SBUX has got its market share under control, they should focus on keeping it that way, not giving customers another reason to just head to McDonalds (NYSE:MCD) or drink Classic Folgers for 10 Cents a cup.

Starbucks Corp. (NASDAQ:SBUX) finished the day up $2.70, or 18.38% to close at $17.39 after beating the Street by improved sales and cost-cutting maneuvers.

did not know they were reporting today when I wrote this. Glad to see management helped cement my points..

The number two coffee chain in the US is outperforming number 1,  Starbux (NASDAQ:SBUX) .

Unlike Starbucks (NASDAQ:SBUX) Howard Schultz who called McDonalds (NYSE:MCD) coffee "swill", McDonalds CEO Jim Skinner is at least diplomatic. I guess it is easy to be when you are kicking the other guy around out in the business world

Starbucks Corp. (NASDAQ:SBUX) instant coffee is almost here, its called Via and will be sold at Starbucks stores in packs of three for $2.95 and packs of 12 for $9.95.