Amazon's Kindle Fire takes on Apple's iPad

Amazon Inc.

Christmas is coming and American's are very excited for a $199 alternative to Apple's (AAPL) iPad.  Welcome Amazon's (AMZN) Kindle Fire.

CNet.com -- Will Amazon's $199 Kindle Fire reset the tablet market, rendering the $500 tablet obsolete?

Let me preempt any challenges from Apple iPad folks. Yeah, I know, Apple will continue to sell the iPad at $499, $599, and $699. And, yes, Apple is slated to ship more than 12 million iPad 2s in the current quarter. Android rivals like Motorola's Xoom or Toshiba's Thrive aren't even close.

With that out of the way, the most immediate impact will be on the pricey Android guys. "I think [the Kindle Fire] resets the bar," Carter Nicholas, CEO of market researcher eDataSource told CNET this week.

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Source: http://news.cnet.com/8301-13924_3-57323637-64/will-kindle-fire-kill-the-$500-tablet/

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