Qwikster.com re-routes to NetFlix.com
Qwikster.com is over, it now takes you right to NetFlix.com. NetFlix Inc (NFLX) is backpedaling fast, the result of a 46% decline in its shares since Sept 14th.
(WSJ) Netflix joins a list of companies with embarrassing flip-flops. In 1985, Coca-Cola Co. brought back its trademark soda after fans denounced "New Coke." In early 2009, PepsiCo Inc. scrapped a new carton for Tropicana orange juice, just six weeks after rolling it out to great fanfare, after consumers gave it a big thumbs down. Traveler outrage led Delta Air Lines Inc. in 1999 to drop a $2 fee on tickets not purchased on its website.
Until recently, the 51-year-old Mr. Hastings had sported a reputation as a technology and media visionary.