Amazon's Kindle Hits Target Stores (AMZN, TGT)

Amazon Inc.

Amazon.com's (NASDAQ:AMZN) Kindle can be picked up at your local Target (NYSE:TGT) stores as of this coming weekend.  It will be sold for $259, the same price that is available from amazon.com.

Beginning on Sunday, the Kindle e-reader will be sold in Target stores nationwide, the company announced on Wednesday. It will be the first brick-and-mortar store to sell the Kindle, which had been available only through the Amazon  Web site.

Chart forAmazon.com Inc. (AMZN)Mark Schindele, a senior vice president for Target, said in a statement that the discount chain’s customers had an “overwhelmingly positive” response to the Kindle during a test run at 104 stores.

“We are thrilled to bring guests nationwide this incredibly light, portable, easy-to-read product that allows them to get all the news and books they want,” Mr. Schindele said.

Target plans to sell the Kindle for $259 in all of its stores, the same price as on Amazon.com.

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