Domino's Pizza Shares up 44% in One Month
Domino's Pizza, Inc. (NYSE:DPZ) shares have been on a tear since mid-December moving from $7.75 a share up to today's close of $11.33. DPZ hit a new 52-week high this week of $11.40 all thanks to new pizza recipe and ad campaign (video included).
Morgan Stanley (NYSE:MS) loves Domino's (DPZ) new pizza campaign and they believe Domino's will perform better than its peers, helped by its revamped pizza and other drivers. The review on the 'all new Domino's pizza' is a matter of opinion, but as far as the pocket book goes, the company's two-topping medium pizzas at $5.99 deal is going to kill the competition.
The old days of trying to spin things simply doesn't work anymore," President Patrick Doyle, who will become CEO in March, told The Associated Press in an interview. "Great brands going forward are going to have a level of honesty and transparency that hasn't been seen before."
Using a documentary style, the TV ads — in 15-, 30- and 60-second spots — offer glimpses of focus groups and Twitter messages where customers said Domino's pies were even worse than microwave pizza and "totally void of flavor."
The ads then cut to interviews in the Ann Arbor, Mich., company's test kitchen, where chefs and executives tout the new pies' bolder, richer sauce, a more robust cheese combination and herb- and garlic-flavored crust. Take a look at http://www.pizzaturnaround.com/ for all the details about Domino's "Pizza Turnaround"
Domino's operates a network of 571 Company-owned stores located in the United States and 8,053 franchise stores located in 50 states and in more than 55 countries, making it one of the most recognized American food brands abroad.
For those of you who missed the 44% gain in the last month, stay tuned, if more analysts get on board this stock could keep heading higher.