Yahoo Search Growing, Move Over Google and Microsoft (YHOO, GOOG, MSFT)

Yahoo-Microsoft Drama

Watch out Microsoft (NASDAQ:MSFT), Yahoo! Inc. (NASDAQ:YHOO) gained share in the U.S. Web-search market in March, reversing six months of declines, while Google Inc.’s (NASDAQ:GOOG)share slipped, according to ComScore Inc.

Yahoo’s share rose to 16.9 percent from 16.8 percent in February, said Reston, Virginia-based ComScore. Microsoft Corp.’s Bing gained to 11.7 from 11.5 percent, while Google, the search leader, declined to 65.1 percent from 65.5 percent.

All three companies are vying for a bigger portion of Web searches, expected to generate $32.2 billion in advertising revenue this year, according to ZenithOptimedia, a London-based ad buyer owned by Publicis Groupe SA. To better compete against Google, Microsoft and Yahoo announced a 10-year deal in July that puts Bing search on Yahoo sites.

Google Links to the stocks of interest:

Ticker Company
Price Change Chg
%
Mkt Cap
GOOG Google Inc. 567.49 +3.95 0.70% 180.45B
MSFT Microsoft Corporation 29.91 +0.56 1.91% 262.32B
YHOO Yahoo! Inc. 17.35 +0.48 2.85% 24.29B

 

SOURCE: http://www.businessweek.com/news/2010-04-08/yahoo-gains-u-s-search-share...

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