Yahoo Search Growing, Move Over Google and Microsoft (YHOO, GOOG, MSFT)
Watch out Microsoft (NASDAQ:MSFT), Yahoo! Inc. (NASDAQ:YHOO) gained share in the U.S. Web-search market in March, reversing six months of declines, while Google Inc.’s (NASDAQ:GOOG)share slipped, according to ComScore Inc.
Yahoo’s share rose to 16.9 percent from 16.8 percent in February, said Reston, Virginia-based ComScore. Microsoft Corp.’s Bing gained to 11.7 from 11.5 percent, while Google, the search leader, declined to 65.1 percent from 65.5 percent.
All three companies are vying for a bigger portion of Web searches, expected to generate $32.2 billion in advertising revenue this year, according to ZenithOptimedia, a London-based ad buyer owned by Publicis Groupe SA. To better compete against Google, Microsoft and Yahoo announced a 10-year deal in July that puts Bing search on Yahoo sites.
Google Links to the stocks of interest: