How to turn $200 into $600,000 in just 30 Seconds: Joshua Svoboda

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Thanks to the USA Today Ad Meter, the No. 2 spot was seized by amateur ad man, Joshua Svoboda, a 24-year-old from Raleigh, N.C. for his Doritos ad he shot for just $200.  Not bad for a $600,000 payday for just 30 seconds of work (more or less).

Doritos has asked regular consumers to create ads and to submit them to their Web site.  Svoboda's ad shows a dog putting his dog collar around his master's neck that shocks him and allows him to get into a bag of Doritos.

Svoboda won $600,000 because the ad ranked second on the USA Today Ad Meter. If it had ranked No. 1, he would have won $1 million. Petrecca said Svoboda only spent $200 making the advertisement.

Always passionate about filmmaking, 24-year-old Svoboda knew it was his time to shine when he heard about Doritos "Crash the Super Bowl." A native of Raleigh, NC, Svoboda entered the contest for a chance to take one of the top three Ad Meter spots and turn his childhood dreams into reality.  Over the course of three days and working with a shoestring budget of $200, Joshua cast a friend's untrained dog as the star of his commercial. The spot takes place in a park in which "man's best friend" turns the tables on an obnoxious snacker who refuses to share his Doritos chips. 

Here's the ad -- Doritos Dog Revenge Super Bowl Commercial 2010:


 


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