Sprint to "Phone -Cast" NFL Games

Sprint (NYSE:S) makes an effort to differentiate itself.. 

Engadget Reports:

"The National Football League and Sprint have been tied up in one form or fashion for years now, but the relationship is finally rounding third and heading for home. All mixed analogies aside, what we're saying is that the feature you've been clamoring for has finally arrived, and beginning tonight, select Sprint subscribers will be able to watch the entire Cleveland Browns vs. Denver Broncos tilt on their handset. Obviously, you'll need a Sprint TV-capable handset and an Everything Plan (or a $15 per month add-on) in order to tune in, but tonight's game -- which kicks off at 8:00PM ET on the NFL Network -- will be the first of eight games (televised solely on that network) to air via Sprint. Whether or not The Now Network can keep up with the action, however, remains to be seen"

My guess is yes. Sprint executives hope the NFL games can do for their company what the league's Sunday Ticket package has done for satellite-television provider DirecTV Group (NYSE:DTV). Sunday Ticket, which is exclusive to DirecTV, allows dedicated fans to see every NFL game on Sunday afternoons, and has been crucial to DirectTV's growth.

Time will tell but at least Sprint is finally being mention for doing something innovative and not for lousy customer service.